This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]
Category: data storytelling
So What? How to get started with Data Portability
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]
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AI Data Governance
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]
AI CONTENT GAP ANALYSIS
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
GA4 GENERATIVE AI
In this week’s Data Diaries, let’s talk about GA4 Generative AI and analytics for a minute. What do we love about data and analytics? When properly done, when grounded in reality, data and analytics can help point us in the right direction. What marketing channel is working best? Data is generally more helpful than an […]
DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 4 OF 4
As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic analytics for GA4, to understand whether or not your GA4 is working correctly. It’s important to note that we won’t be examining GA4 for […]
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Using Generative AI To Build Requirements
This content was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of contention. As a PM, […]
DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 1 OF 4
This data was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic […]
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So What? Applying the Data-Driven Customer Journey
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]
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Fact Checking Data
This data was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA One of the things that is common in any news cycle, but especially during political cycles like elections, is bold claims made with numbers and data. “Restaurant prices […]