In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI […]
Read More… from In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets
INBOX INSIGHTS: Be Remarkably Human, Generative AI and YouTube Consumption (10/18) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Be Remarkably Human I was about to give some perspective on the Data Diaries post that Chris wrote for this […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]
Read More… from In-Ear Insights: Changing Your MarTech Stack
INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
Read More… from INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
This data was originally featured in the September 20, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-20-2023-revisiting-marketing-tactics-and-strategies/. In the cold open, Katie recommended taking a new look at old marketing tactics and strategies, revisiting things that you haven’t looked at in a while. This is an excellent idea and one to do on a regular basis, perhaps quarterly. […]
Read More… from Revisiting old marketing tactics and strategies
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]
Read More… from In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways
This content was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. When I worked at the other company a million years ago, the leadership team relied on the staff to help come up with new ideas. They formed an “innovation committee.” The purpose of the committee was to generate new ideas for […]
INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]
INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]
Read More… from INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies
This content was originally featured in the August 9, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-9-2023-auditing-marketing-tactics-generative-ai-for-data/. Are your marketing tactics out of date? Trying to keep up with all the changes in technology is daunting, am I right? I know that at least some of you feel this way right now because we’ve talked. You’ve shared your […]
Newsletter
Podcast
