In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, […]
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In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, and preparing it. You […]
We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]
We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Ann Handley: “Email marketing is […]
Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]
Read More… from Marketing Insights Q&A: Left Brain or Right Brain
Hubspot’s INBOUND Conference is the largest inbound marketing conference in the world, bar none. Every year, Brian Halligan and Dharmesh Shah put on a SHOW, backed by hundreds of Hubspot employees, and INBOUND has grown to a mega-conference. This year, more than 21,000 attendees are expected to be on site. Getting the most out of […]
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]
Read More… from {PODCAST} In-Ear Insights: Governance of Marketing Technology and AI
In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]
Read More… from {PODCAST} In-Ear Insights: Jobseekers and Personal Brands
In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
Read More… from {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
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