In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, […]
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For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one except the people who work at the company. So instead, we made useful […]
One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this effective? The first question we have to ask is, what’s the […]
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Instagram’s engagement rates dropped precipitously this week as a result of an API change. Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the last 3 months to see how the December 11 API change is impacting the most popular accounts. For […]
Read More… from Instagram Influencer Marketing: Engagement Rates Drop
In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we recommend for working with Instagram, how the new API changes will impact influencers, and so much more. httpv://youtu.be/XXX?rel=0 […]
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How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]
Read More… from Marketing Insights Q&A: How To Do A Social Media Audit
We were asked: “How is a small business supposed to post five or more times a day? How does a small business or solo practitioner even come up with that much content?” This is a really good question because it’s a couple of different questions packed into one. Posting Schedule First, the idea that there […]
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Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
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In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
Read More… from {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
Over the past few weeks, Twitter announced it was taking action to not only reduce the number of bots and spammy accounts on the service, but would be deleting accounts that were clearly non-human. As part of that announcement, they estimated that up to 6% of all Twitter accounts would be affected and all human […]
Read More… from Impact Of The Great Twitter Bot Purge on Elected Officials
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