VOC

How can AI improve VOC? Part 4: Conclusion

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ 11 Components of VOC: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-3-11-components-of-voc/ Big Data + AI for VOC Analysis With all of these components of the VOC, how do you analyze all of the data? That’s the […]

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VOC

How can AI improve VOC? Part 3: 11 Components of VOC

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ The Impact of AI on the 11 Key Components of VOC The Voice of the Customer is broken out into eleven different components. Some companies are set up to collect data […]

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VOC

How can AI improve VOC? Part 2: 5 AI Techniques

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 Key AI-Powered Techniques Used To Unlock Value of VOC 1. Data Cleaning Virtually all VOC data requires cleaning of some kind. This typically involves normalization of text data as well as imputation of missing quantitative data using machine […]

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VOC

How can AI improve VOC? Part 1: Introduction

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques What is Voice of Customer Data (VOC)? Voice of the Customer (VOC) is defined as the information you collect from your audience about what they like and don’t like, their behaviors and interests, their opinions, and their demographics. It’s the data that helps you do a better job of […]

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Listening to the Voice of the Customer with AI

Customer Experience: Listening to the Voice of the Customer with AI

In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding your customers. Watch this talk to learn the customer experience data that maps to the journey, why […]

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