People are the most important 12

Social media is a mess but there are alternative data sources for voice of the customer

Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content and campaigns that resonate? What are the alternative data sources beyond social media? In 2020, I wrote this 4 part series on the Voice […]

Read More… from Social media is a mess but there are alternative data sources for voice of the customer

INBOX INSIGHTS, November 9, 2022: Voice of the Customer

INBOX INSIGHTS: Voice of the Customer (11/9) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Voice of the Customer Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content […]

Read More… from INBOX INSIGHTS, November 9, 2022: Voice of the Customer

PUMPKIN SPICE DATA ANALYTICS 2022 EDITION

Pumpkin Spice Data Analytics, 2022 Edition

The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]

Read More… from Pumpkin Spice Data Analytics, 2022 Edition

Lessons from an accidental community manager

How can AI improve VOC? Part 4: Conclusion

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ 11 Components of VOC: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-3-11-components-of-voc/ Big Data + AI for VOC Analysis With all of these components of the VOC, how do you analyze all of the data? That’s the […]

Read More… from How can AI improve VOC? Part 4: Conclusion

Lessons from an accidental community manager 1

How can AI improve VOC? Part 3: 11 Components of VOC

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ The Impact of AI on the 11 Key Components of VOC The Voice of the Customer is broken out into eleven different components. Some companies are set up to collect data […]

Read More… from How can AI improve VOC? Part 3: 11 Components of VOC

Lessons from an accidental community manager 2

How can AI improve VOC? Part 2: 5 AI Techniques

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 Key AI-Powered Techniques Used To Unlock Value of VOC 1. Data Cleaning Virtually all VOC data requires cleaning of some kind. This typically involves normalization of text data as well as imputation of missing quantitative data using machine […]

Read More… from How can AI improve VOC? Part 2: 5 AI Techniques

Lessons from an accidental community manager 3

How can AI improve VOC? Part 1: Introduction

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques What is Voice of Customer Data (VOC)? Voice of the Customer (VOC) is defined as the information you collect from your audience about what they like and don’t like, their behaviors and interests, their opinions, and their demographics. It’s the data that helps you do a better job of […]

Read More… from How can AI improve VOC? Part 1: Introduction

What is First Party Data Second Party Data and Third Party Data 15

Customer Experience: Listening to the Voice of the Customer with AI

In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding your customers. Watch this talk to learn the customer experience data that maps to the journey, why […]

Read More… from Customer Experience: Listening to the Voice of the Customer with AI

Pin It on Pinterest