Gold Standard of Attribution

Gold Standard of Attribution

This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]

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Do Customers Want AI

Do Customers Want AI?

This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with a good friend, and she was telling […]

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Measuring ROI in 2024

Measuring ROI in 2024

This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]

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So What? Analytics for Sales

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we go through analytics for sales. From the ideal customer profile and how to build it, […]

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MarketingHiringSlump

Marketing Hiring Slump Continues

This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]

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So What? Strategies to Sell Sponsorships

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we discuss the strategies for sponsorship, marketing, and how to sell sponsorships without making the typical mistakes. If […]

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Being data driven

Being Data-Driven

This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]

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So What? How to Use AI for Social Media Marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? AI and marketing! With so many ways to market your business, it’s easy to wonder which […]

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Model Tuning

Model Tuning

This data was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING In this week’s Data Diaries, let’s discuss model tuning. Many AI services from big tech companies like Google’s AI Studio, OpenAI’s Platform, Anthropic’s Console, IBM WatsonX Studio, etc. all offer the ability to […]

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