So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for voice generation. You’ll discover […]
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This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI […]
This data was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI This week, let’s talk survivorship bias. This is a phenomenon in statistics that has broad applications outside of stats. In a nutshell, survivorship bias is when your data […]
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks This week, let’s revisit prompting frameworks. A long time ago in AI years, Trust Insights created the RACE framework for AI prompting: Role: tell the model who it is Action: […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about vibe marketing and what it really means. You’ll discover why the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You’ll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to identify the crucial data sources that AI uses to inform its knowledge. You will understand why traditional SEO […]
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This data was originally featured in the March 5th, 2025 newsletter found here: INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting In this week’s Data Diaries, we have an embarrassment of riches when it comes to AI-enabled deep research: For manual deep research, there’s Google’s NotebookLM For automated deep research there’s: […]
This post was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting […]
INBOX INSIGHTS: Reviews, Marketing Job Demand (2025-02-26) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting too […]
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