2022 B2B MARKETING METRICS

{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. Watch the video here: Can’t see anything? Watch […]

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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

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{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the […]

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MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to improve their B2B marketing. Let’s look at some of the major themes and takeaways from this year’s event. Methodology Using […]

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