In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why six enduring marketing problems have slipped out of conference agendas and what their absence means for you. You’ll learn why flashy AI sessions overshadow practical needs such as clean customer records, knowing which campaigns bring buyers, and email delivery. You’ll […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall explain how the LinkedIn algorithm actually decides who sees your posts. You’ll learn why reach […]
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Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]
In this week’s Data Diaries, Enterprise AI part 3, last week’s governance-illusion frame leads straight here: the audit trail you owe the regulator starts with data you can actually account for. The cheapest piece of your 2026 AI stack is the model. The expensive piece, the one that shows up in audits, board meetings, and […]
In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical definition and requirements for navigating Enterprise AI. You’ll learn how to distinguish between consumer-grade tools and the strict standards required in regulated industries. You’ll discover the twenty essential pillars for building a secure and compliant AI strategy for your […]
This data was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 In this week’s Data Diaries, let’s talk about data, or the lack thereof. I routinely check LinkedIn every morning to see what’s happening among my network, and I […]
The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
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