The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
INBOX INSIGHTS: Frameworks as Sanity Checks, AI Performance Evaluation (2025-12-03) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke […]
This blog was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, where does the time go? I remember being intimidated by pretty […]
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to create valuable podcast bonus content to monetize your show and […]
Read More… from So What? Summer Makeover Series: Podcast Bonus Content
INBOX INSIGHTS: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math (2025-06-25) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Behaviors That Separate AI Success Stories from AI Disasters If you’re just joining us, catch […]
Read More… from INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI as your sales copilot to boost […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the […]
Read More… from In-Ear Insights: Should You Hire An AI Expert?
This data was originally featured in the April 30th, 2025 Newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about getting started with AI automation using the no-code platform, N8N. You’ll discover how to […]
Read More… from So What? Getting Started With n8n AI Automation
Newsletter
Podcast
