podcast Archives - Page 15 of 26 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

Posted on June 16, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve […]

{PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy

Posted on June 9, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could […]

{PODCAST} In-Ear Insights: Introduction to Google Search Console

Posted on June 2, 2021 by cspenn

In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital […]

{PODCAST} In-Ear Insights: Marketing Technology QA Processes

Posted on May 26, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? […]

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

Posted on May 19, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]

{PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud

Posted on May 12, 2021 by cspenn

In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, […]

{PODCAST} In-Ear Insights: Process Change Management

Posted on April 28, 2021 by cspenn

In the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]

{PODCAST} In-Ear Insights: Technology and Change Management

Posted on April 21, 2021 by cspenn

In week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a […]

{PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers

Posted on April 7, 2021 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when […]

Category: podcast