podcast Archives - Page 22 of 26 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Nontraditional Data Sources

Posted on October 16, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. [podcastsponsor] Listen to […]

{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

Posted on September 25, 2019 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. [podcastsponsor] Listen to the audio here: Download the MP3 audio here. Need help […]

{PODCAST} In-Ear Insights: Event Equipment and Multimedia

Posted on September 18, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

Posted on September 11, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]

{PODCAST} In-Ear Insights: Predictive Analytics for Business

Posted on September 4, 2019 by cspenn

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics for business is, how it works, and use cases such as revenue forecasting, marketing planning, and more. [podcastsponsor] Listen to the audio here: […]

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

Posted on August 28, 2019 by cspenn

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for […]

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

Posted on August 21, 2019 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

Posted on August 13, 2019 by cspenn

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]

Category: podcast