podcast Archives - Page 22 of 30 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps

Posted on November 11, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: […]

{PODCAST} In-Ear Insights: Consumer Data Detectives

Posted on October 28, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

Posted on October 21, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]

{PODCAST} In-Ear Insights: Convenience Marketing

Posted on October 14, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

Posted on October 7, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine […]

{PODCAST} In-Ear Insights: Rapid Response Marketing

Posted on September 30, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris examine rapid response marketing. How do you react when a major event happens in your market on a very short timeframe? We look at Amazon Prime Day 2020 and how marketers must react on a significant marketing activity in just two weeks. Will marketers make it work? […]

{PODCAST} In-Ear Insights: Good and Bad Surveys

Posted on September 16, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]

{PODCAST} In-Ear Insights: Marketing Planning for 2021

Posted on September 9, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? […]

{PODCAST} In-Ear Insights: Leadership Models and Roles

Posted on September 2, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what balance we should be seeking while in leadership roles. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]

Category: podcast