INBOX INSIGHTS: How to Measure the ROI of AI, Using Conference Data For Content Gaps (2026-10-14) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you measure the ROI of AI? […]
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Stop Chasing Use Cases
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
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