Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. […]
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INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Not Stuck in Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that […]
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INBOX INSIGHTS: The Job AI Can’t Do, Enterprise AI Part 1 (2026-05-20) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
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