You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. […]
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INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Not Stuck in Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that […]
Read More… from INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27)
INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Chasing Use Cases Two weeks […]
Read More… from INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06)
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