Why We Plan, But Don’t Execute Let me ask you something, and I want you to be honest with yourself: How closely are you actually tracking that Q1 roadmap you sat through endless hours of meetings to put together? Are you planning without doing? I’ll wait. I posed this question to our free Slack community, […]
This data was originally featured in the January 28th, 2026 newsletter found here: INBOX INSIGHTS: The 10/20/70 Rule, AI Watermarks (2026-01-28) Let’s talk about detecting AI. Your marketing team likely encountered AI-generated content this week – in competitor case studies, influencer partnerships, or user testimonials – without knowing it. Two technical standards exist to verify […]
People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
This post was originally featured in the Inbox Insights newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI tool last week. I included context, specified the format, gave examples of what I […]
This blog was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI strategy was “handled” because his IT director was “looking […]
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
This content was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers […]
This post was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting […]
This content was originally featured in the October 16th, 2024 newsletter found here: INBOX INSIGHTS, October 16, 2024: Do You Need to Be An AI Expert, Economic Indicators Part 3 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open […]
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