So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, CEO Katie Robbert, and Head of Business Development John Wall dig into how deep research is reshaping what’s possible when […]
Read More… from So What? Deep Research and the Sales Process
In this week’s Data Diaries, we close last week’s templated-versus-human thread and turn to where the work runs — the power grid, the GPU supply chain, and the export-control regime that decide whether your AI program has a home. This is the final part, part 6, of Enterprise AI. Here’s the shift. The Stanford AI […]
Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on AI. You are restarting on AI. I say that to leaders who tell me they feel behind, which is most of them right now. They are anxious about the next model. They are anxious about whatever […]
You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the controversial world of AI detectors and their inner workings. You will uncover the hidden rules AI detectors […]
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
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