digiclone3

AI Digital Clone Part 3

In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]

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So What How to Get Started with WebMCP

So What? How to get started with WebMCP

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]

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digiclone2

AI Digital Clone Part 2

This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]

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aistrategycommonalities

AI Strategy Commonalities

This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]

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So What The Local AI Model Roundup

So What? Local AI Model Roundup

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the cutting-edge shift toward private, high-performance computing. You will discover how to host a powerful Local AI Model […]

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So What Setting up Claude Cowork

So What? Setting up Claude Cowork

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This week we teach you how to set up Claude Cowork to handle your most repetitive and complex business tasks automatically. You will […]

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So What Analyzing Your YouTube Data with Generative AI

So What? Analyzing your YouTube data with generative AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to extract insights from qualitative YouTube data with AI. […]

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AIIntegration

AI Integration

This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]

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The Trust Insights black and red logo image, saying "Which AI Models To Use"

Which AI Models to Use

This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is […]

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Deep research prompting

Deep Research Prompting

This data was originally featured in the March 5th, 2025 newsletter found here: INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting In this week’s Data Diaries, we have an embarrassment of riches when it comes to AI-enabled deep research: For manual deep research, there’s Google’s NotebookLM For automated deep research there’s: […]

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