You Didn’t Stall. Your Org Chart Blocked You. Let me describe your past year with AI rollouts, and you tell me how close I get. You ran the pilots. More than one. They worked. You built the deck, you presented the results to leadership, and leadership said, “This is great.” So now they’re back with […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a […]
INBOX INSIGHTS: How to Measure the ROI of AI, Using Conference Data For Content Gaps (2026-10-14) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you measure the ROI of AI? […]
INBOX INSIGHTS: Local AI Migration Part 5, Practical Responsible AI Part 4 (2026-09-30) :: View in browser 👉 Take our new course, Introduction to Deep Research with AI! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 5 This weekend I was on the couch with football on, reviewing […]
INBOX INSIGHTS: Local AI Migration Part 2, Practical Responsible AI Part 1 (2026-09-09) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 2 What does a week of planning […]
In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John dissect theoretical AI usage and contrast academic research with practical implementation. You will uncover hidden capabilities […]
A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that […]
Read More… from In-Ear Insights: AI Enablement and Jobs AI Can Do
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
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