So What How to Get Started with Hermes Agent and Autonomous AI Agents

So What? How to Get Started with Hermes Agent and Autonomous AI Agents

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the world of autonomous AI agents. This shift allows you to transform a standard large language model into […]

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Outsourcing Competitive Advantage

Outsourcing Competitive Advantage

Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]

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So What Setting Up Claude Code for Success

So What? Setting up Claude Code for Success

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie and Chris strip away the mystery of agentic AI to show you how to build a rock-solid foundation for […]

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genericaitraining

Why Generic AI Training Fails

This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 Why Generic AI Training Fails I’ve spent a lot of time lately talking to CEOs who are frustrated. They’ve done the “right” things. They’ve signed the enterprise contracts for the latest LLMs. They’ve […]

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So What Growing Prompts into AI Skills

So What? Growing Prompts Into AI Skills

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! Are your AI prompts doing the bare minimum? It’s time to turn them into AI Skills. In this episode of So What, Chris […]

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People are the problem

People Are The Problem

People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]

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So What Agentic Product Marketing with ICPs

So What? Agentic Product Marketing with ICPs

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]

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INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18)

INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I […]

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So What How to Conduct Marketing Strategy Review with Agentic AI

So What? Marketing Strategy Review with Agentic AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! The Trust Insights team walks you through how to build an agentic AI marketing strategy that transforms your chaotic data into clear roadmaps. […]

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So What How to Prompt Agentic AI

So What? Agentic AI Prompting

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will replace simple chat boxes with a workforce of autonomous digital agents. Learning the 5P framework will provide the […]

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