stop chasing use cases

Stop Chasing Use Cases

Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]

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INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18)

INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I […]

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