You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
INBOX INSIGHTS: AI Project Starts, AI Command Line Tools Part 1 (2026-04-29) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Starting in the Wrong Place Last […]
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