A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
Why We Plan, But Don’t Execute Let me ask you something, and I want you to be honest with yourself: How closely are you actually tracking that Q1 roadmap you sat through endless hours of meetings to put together? Are you planning without doing? I’ll wait. I posed this question to our free Slack community, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the world of autonomous AI agents. This shift allows you to transform a standard large language model into […]
Read More… from So What? How to Get Started with Hermes Agent and Autonomous AI Agents
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss setting up agentic AI systems by fixing your foundational documentation. You’ll discover why vague job descriptions cause your AI agents to fail, how to use the 5P framework to create granular, actionable task lists for your software, and see how auditing […]
Read More… from In-Ear Insights: Setting up Agentic AI For Success Part 1, Job Descriptions
Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]
INBOX INSIGHTS: AI Project Starts, AI Command Line Tools Part 1 (2026-04-29) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Starting in the Wrong Place Last […]
Read More… from INBOX INSIGHTS: AI Project Starts, AI Command Line Tools Part 1 (2026-04-29)
This post was originally featured in the 2/4/2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report Who Owns AI When Everyone Owns AI? Who owns AI when everyone owns AI? Hint: It’s nobody. Let’s dig in. I’ve had a front-row seat to a lot of ‘AI transformations’ lately, and I’ve noticed a […]
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