12 Days of AI Use Cases

12 Days of AI Use Cases Day 1: Documentation Knowledge Blocks

Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]

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INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation

INBOX INSIGHTS: Frameworks as Sanity Checks, AI Performance Evaluation (2025-12-03) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke […]

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Plotonplanning2

Lost the Plot on Planning Part 2

This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]

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aiforframeworks

AI for Frameworks

In this week’s Data Diaries, let’s talk about AI for frameworks. One of the most important tools you can have on hand at any given time is a set of frameworks that you’ve built or gathered and that you can deploy at a moment’s notice. Frameworks are like templates; when you’re staring at a blank […]

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So What Introduction to Google Opal

So What? Introduction to Google Opal

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively leverage Google Opal for your marketing analytics […]

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AIDATA

AI Data Quality

This post was originally featured in the October 1st, 2025 newsletter found here: INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting where everything fell apart. (Ok, so not just one meeting, but stay with […]

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AISKILLS

AI Skills Training

This blog was originally featured on the September 25th, 2025 newsletter found here: INBOX INSIGHTS, September 24, 2025: AI Skills Training, Process Documentation with AI How to Advocate for AI Skills Training Today, let’s answer a reader question: “How do we convince executives and enablement leaders to invest in improving AI skills across the workforce?” […]

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AIDECISIONING

AI Decisioning

This blog was originally featured in the September 17th, 2025 newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at my coffee maker while my brain was already spinning with the day ahead. Forty-seven […]

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INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks

INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]

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INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry

INBOX INSIGHTS: Organizational Assessments, 2025 Hiring Demand by Industry (2025-08-27) :: View in browser 👉 Pre-register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. […]

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