INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12) :: View in browser 👉 Read our newest paper on what jobs AI can actually take! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What does AI cost you? I saw a post on Threads last week, and I haven’t […]
Read More… from INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12)
In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]
When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]
This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
This data was originally featured in the February 25th, 2026 newsletter found here: INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 In this week’s Data Diaries, let’s continue our series on the Citizen Analyst. Parts 1 and 2 are available here. Last time, we talked about the ETL pipeline – get the data, work with […]
The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
Newsletter
Podcast
