In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You’ll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You’ll learn simple steps […]
Read More… from In-Ear Insights: The Problems With AI Detectors
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team demonstrates how to configure Google Analytics and Cloudflare to monitor machine traffic. Gaining total clarity over your actual […]
Read More… from So What? Setting Up AI Bot Tracking in Google Analytics
INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
Read More… from INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Not Stuck in Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that […]
Read More… from INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27)
INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When You’re So Productive […]
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