Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
INBOX INSIGHTS: AI Project Starts, AI Command Line Tools Part 1 (2026-04-29) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Starting in the Wrong Place Last […]
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INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I […]
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