In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
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In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! [podcastsponsor] Watch the video […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we answer all your marketing technology questions. Have a question you want them to tackle? Join […]
In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’t have professional experience. The labor market is constrained for “hit the ground running” candidates, but the actual labor pool is much, much larger […]
Read More… from {PODCAST} In-Ear Insights: Attitude and Aptitude in Hiring
Thank you for registering to download Exploratory Data Analysis: The Missing Ingredient for AI. The session materials are below. Video Can’t see anything? Watch it on YouTube here. Audio Download the MP3 audio here. Slides Download the slides: PDF file 9.2 MB Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and […]
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Few things guarantee success with AI, but one thing guarantees failure: skipping exploratory data analysis. In this brand new, never before seen talk from AI practitioner and TrustInsights.ai Chief Data Scientist Christopher Penn, you’ll learn how to increase the odds of success for any AI project, whether with a vendor or in-house. You’ll learn: – […]
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In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytics play a role in marketing analytics? Why don’t more marketers use big data and big data analytics to improve marketing? […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on content marketing. We walk through the biggest waste of content marketing budget, Google’s […]
In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Trends (2022)
In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! [podcastsponsor] Watch the […]
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