So What? Personal Brand Strategy

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we look at personal brand strategy. You’ll learn how to think about your personal brand with […]

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{PODCAST} In-Ear Insights: Personal Brand Building Considerations

{PODCAST} In-Ear Insights: Personal Brand Building Considerations

In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! Watch the video […]

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{PODCAST} In-Ear Insights: Jobseekers and Personal Brands

In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]

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THINK About Your Personal Brand

IBM THINK 2018: THINK About Your Personal Brand

I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]

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