INBOX INSIGHTS: New Tech Doesn’t Solve Old Problems, Fact Checking Data (1/31) :: View in browser 👉 Take our new Generative AI for Marketers course! New Technology Doesn’t Solve Old Problems New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If you have […]
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INBOX INSIGHTS: Make Google Analytics 4 Work For You, Red Teaming Custom GPTs, Part 3
INBOX INSIGHTS: Make GA4 Work For You, Red Teaming Custom GPTs, Part 3 (1/24) :: View in browser 👉 Take our new Generative AI for Marketers course! How to Make Google Analytics 4 Work for You I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel […]
INBOX INSIGHTS, January 17, 2024: AI Task Force, Red Teaming Custom GPTs, Part 2
INBOX INSIGHTS: AI Task Force, Red Teaming Custom GPTs, Part 2 (1/17) :: View in browser 👉 Take our new Generative AI for Marketers course! Creating an AI Task Force in Your Business You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of getting […]
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Embracing Failure: Why We Shy Away But Shouldn’t
This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
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INBOX INSIGHTS: Professional Communities, Red Teaming Custom GPTs
INBOX INSIGHTS: Professional Communities, Red Teaming Custom GPTs (1/10) :: View in browser 👉 Take our new Generative AI for Marketers course! Why should you join a professional community? Over winter break, I spent a lot of time reflecting and taking in information. Part of that was taking classes with the Peloton Community. If you […]
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INBOX INSIGHTS, January 3, 2024: Process Over Outcome, Data as an AI Advantage
INBOX INSIGHTS: Process Over Outcome, Data as an AI Advantage (1/3) :: View in browser 👉 Take our new Generative AI for Marketers course! Focus on the Process, Not the Outcomes Ah, the new year. A fresh start for everyone, whether you asked for it or not. Metrics roll over, expectations are reset, and resolutions […]
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INBOX INSIGHTS, December 20, 2023: Happy Holidays from Trust Insights, 12 Days of Data
INBOX INSIGHTS: Happy Holidays from Trust Insights, 12 Days of Data (12/20) :: View in browser 👉 Take our new Generative AI for Marketers course! Happy Holidays from Our Team to Yours I’m Katie Robbert, CEO of Trust Insights. As we wrap up another year, I want to take a moment to express my heartfelt […]
INBOX INSIGHTS, December 13, 2023: Generative AI for Marketers, 12 Days of Data
INBOX INSIGHTS: Generative AI for Marketers, 12 Days of Data (12/13) :: View in browser 👉 Take our new Generative AI for Marketers course! Generative AI for Marketers Each week I try to talk you through some kind of problem and solution. This week, I only have solutions to share with you! AI has shaken […]
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INBOX INSIGHTS, December 6, 2023: Embracing Failure, 12 Days of Data
INBOX INSIGHTS: Embracing Failure, 12 Days of Data (12/6) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off Embracing Failure: Why We Shy Away But Shouldn’t In last week’s newsletter I started the conversation about how we only sort of talk about failure. And then […]
Read More… from INBOX INSIGHTS, December 6, 2023: Embracing Failure, 12 Days of Data
INBOX INSIGHTS, November 29, 2023: Dealing with Failure, Video Viewing Sites
INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Use EARLYBIRD300 for $300 off Perspectives on Failure, Part 1 Earlier this week I wrote about a failure I had recently. I didn’t share the story to get […]
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