the unaware audience

The unaware audience

“How do I get more leads?” is usually the first question we hear from prospects and clients. It’s a great question to start with, but it’s not the only question you should be asking. If you’re in the B2B segment, you know that it functions differently from B2C efforts. There is a lot more education […]

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Determining what content your audience wants

Determining what content your audience wants

Chris and I talk a lot about content marketing and that all the tips and tricks don’t matter if you’re not writing “good quality” content. WHAT MAKES GOOD CONTENT???? Wow, I didn’t mean to yell but “good” is such a subjective definition. What I consider to be good is not what you might also consider […]

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The unaware audience 18

How Customer Lifetime Value Helps You Understand the Value of Your Audience

Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a repeat customer, increasing the revenue that you generate from them. When you’re calculating […]

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Are you using your demographic data 7

Marketing Insights Q&A: Digital Channel Strategy

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]

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