Tag: Conversion Rate

12 Days of AI Use Cases

12 Days of AI Use Cases Day 11: Google Ad Campaigns

Posted on December 18, 2025 by Christopher Penn

Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Google Ad Campaigns. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]

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AI integration Part 4

AI Integration Strategy Part 4

Posted on May 22, 2025 by Kelsey Richard

This post was originally featured in the April 30th, 2025 newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of this series, we talked about the STEM framework where the “M” stands for Measurement. In […]

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