INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
Read More… from INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25)
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]
Read More… from INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect your data. You’ll discover ways to connect AI to your calendar and task managers for better scheduling. You’ll […]
Read More… from In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze your survey results using generative AI. You’ll discover how to use AI inside your spreadsheets […]
Read More… from So What? How to use Generative AI to analyze survey data
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Google Ad Campaigns. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 11: Google Ad Campaigns
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Press Coverage Analysis In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 10: Press Coverage Analysis
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Business card extraction In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 8: Business Card Extraction
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
Read More… from In-Ear Insights: What Are Small Language Models?
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]
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