So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on SEO competitive analysis basics. We walk through determining your competitors, tools you can […]
The Trust Insights YouTube Binge-Watching Guide In this video compendium, we’ve got all our 2019-2021 YouTube videos sorted by category so you can find what you’re looking for more easily. All links go straight to the associated YouTube video, so pull up a chair, grab a refreshment and maybe a notepad, and enjoy! Important Disclaimers […]
In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like […]
Read More… from {PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business
In this expert panel discussion hosted by General Assembly, cofounder and CEO Katie Robbert joins other AI experts Matt Ritter of AthenaHealth and Sara Saperstein for an evening discussion about the future of machine learning and AI. They discuss the uses of AI today in various industries, challenges of current methods and processes, data governance, […]
Read More… from Future of Machine Learning and AI : General Assembly Panel
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
INBOX INSIGHTS: We’re Hiring, Post-Mortems, LinkedIn Algorithm (9/1) We’re hiring for an Account Manager! » How to Run an Effective Post Mortem Last week I went camping. I loved it. L-O-V-E-D it. I’ve been camping before but it’s been a very long time so I forgot a lot about what I used to know. I […]
Read More… from INBOX INSIGHTS, September 1, 2021: We’re Hiring, Post-Mortems, LinkedIn Algorithm
Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth is, most of us aren’t any of those things. We’re rigid. We like predictability and consistency. We create plans but have a hard time when those plans change […]
In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]
Read More… from {PODCAST} In-Ear Insights: Essential Management Skills
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on getting back on stage. We walk through being mentally prepared, getting your […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on vetting source credibility. We walk through what credibility means, what questions to […]
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