[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What happened in the pauses? One of the silver linings of the pandemic is that scientists around the world have had rare opportunities to study ecosystems and nature while humanity took a breather. From dolphins swimming in the canals […]
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
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[oldnews] Did you miss last week’s webinar on social media audience trends in the pandemic? Catch the replay here > How do you define a KPI? I ask this question often in my keynotes about analytics, and inevitably, I hear a mixed bag of responses. “Important metrics”, “business goals”, and an assortment of other defitions […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How machines see: everything you need to know about computer vision via @thenextweb For instance, […]
Read More… from Marketing Analytics, Data Science and Leadership – May 25, 2020 Week In Review
In our most recent podcast series, we decided to tackle the topic of customer retention. Given that we’re in the middle of a global pandemic, we wanted to explore how to continue to provide stellar customer service without burning out and how to retain customers when there are in crisis. To do this, we turned […]
In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]
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Thank you for registering for Data Science for Marketers 101. As session materials are processed, we’ll add them here. Video Can’t see anything? Watch it on YouTube here. Audio Download the MP3 audio here. Slides Slides in PDF format, 19.5 MB Transcript Jessica Leitsch 0:00 We have Christopher Penn joining us who is the chief […]
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The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]
In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides were hand draw and can be found below. Enjoy the workshop! […]
Read More… from {PODCAST} In-Ear Insights: Data Science 101 at #SMMW20
I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind that Mike, at that time […]
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