Instant Insights The Beginners Generative AI Starter Kit 4

Creating an AI task force in your business

This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2


You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of getting work done. They are poorly executed and rarely move things forward. And 100% of the time they start with good intentions and spiral out of control with personal agendas, too many members, and office politics.

Sounds fun, right? So why am I about to tell you that you need a new committee?

Because if you are implementing AI in your business, you need an AI task force.

If your business is on the smaller side, like less than 20 people, this won’t really be applicable. You should have more control and transparency within your culture. As your company gets larger you have less sight into what’s going on with teams, departments, and processes.

I like to say, “new tech, old problems”. In the case of AI, this is true. Dropping a generative AI platform on top on your business isn’t going to solve existing issues. IF anything, it’s going to introduce new risks, vulnerabilities, and create more issues.

So, how do we fix this? With an AI task force.

I know. Another meeting, another committee. How we set ourselves up for success?


This is where you should start, before you assemble your super squad. It seems like a no brainer. What do we want to do with AI? Why are we bringing it into the company? How do we want to get there? Here’s where it goes wrong. Setting a clear purpose and goal is like setting a New Year’s resolution. It’s great to make them but they are useless if you don’t keep them. Part of setting the goals is determining how you’re going to reach those goals. This is the work that you need to do before you start the AI task force. This could be an elaborate spreadsheet with milestones. More realistically, it’s choosing someone whose sole purpose on the task force is to keep the task force on track. That’s it. That is their whole role.


After setting your purpose and goals, getting the right people in the room is the next most important key to success. Start with the person who is going to keep the train on the track. This can be a project manager, an admin, or someone like me who is just incredibly bossy. Then you want to think about the voices that need to contribute. Depending on your goals with AI you will want as much representation of from your company as possible. Fair warning, this is where it gets unwieldy. For example, if you designate each department head a member of the task force you also need to have them designate their proxy. Just one. Not every single member of their team should show up to the task force. You want to create consistency and that means not changing out members all the time. To that, you want to make sure you don’t just bring in the same cast of characters that sit on every other committee. Consider asking some team members that aren’t decision makers but are in the weeds of the day to day. They will bring a fresh and relevant perspective.


Once you’ve decided who is on your task force, you need to lay down the law. Where a task force goes wrong is with good intentions. You set an agenda, you call a meeting, you talk about a bunch of things, and then the meeting ends. Members of the task force need to know what happens when the meeting ends and what they are responsible to do to make the initiative successful. I’ll cover this in the next two sections.


When you put together a task force in a company it naturally creates excitement and breeds curiosity. People want to know what’s happening and how it is going to impact their day to day. When you’re getting set up, and setting expectations, decided on your communication plan. This would include regular updates on progress, challenges, and changes in the initiative. Having a strong plan with transparent communication cuts down on feelings of insecurity and FOMO (fear of missing out). When there is a lack of communication, the number of people that start showing up at your task force meetings start to grow exponentially.


Why do something if you can’t measure it? This goes back to having a clear purpose and setting goals and expectation. Create a tracker that lets you know if you’re moving toward success or not. Scheduling meetings and having conversations isn’t enough. When I sat on a task force, one of the things I was responsible for was adding up how much each meeting cost. So if you have a room full of department heads for an hour at a time and you’re not moving toward your goal, you’re wasting money. Money that you might not be able to get back. It is in your best interest to set yourself up for success by having a set of measures that track back to your overall purpose.

As I’m listing these things, they feel straightforward. They should be easy to execute. But they aren’t. Planning takes time to do it right. When you have a technology like AI that people are eager to start using, they are going to skip steps and start pressing buttons. The hardest part of a task force is holding people back. Exercising patience and restraint will help ensure you’re doing things the right way for long-term success.

Shameless plug: If you need someone to get you set up for success or be a member of your AI task force, give us a shout.

Are you setting up an AI task force in your company? Reply to this email to tell me or come join the conversation in our Free Slack Group, Analytics for Marketer

– Katie Robbert, CEO

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