This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]
The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]
This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]
This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
This data was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches In this week’s Data Diaries, let’s talk about cheerleaders and data breaches. My wife and I often take our dog for a walk in the local parks and […]
This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]
Newsletter
Podcast
