{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. Watch […]

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{PODCAST} In-Ear Insights: Free Yourself From Reporting Nightmares

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

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{PODCAST} In-Ear Insights: Competitive Social Media Analytics

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and analytics? […]

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{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Watch the video here: Listen to the […]

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{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]

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{PODCAST} In-Ear Insights_ SEO Analytics

{PODCAST} In-Ear Insights: SEO Analytics

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard […]

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{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]

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How Many People Watch Instagram Stories Daily_ The Latest Research

How Many People Watch Instagram Stories Daily? The Latest Research

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format is essential for creating additional ad inventory. […]

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{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]

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When Vital Marketing Analytics Data Goes Missing

When Vital Marketing Analytics Data Goes Missing

What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two major reasons. The first reason is instrument failure: a tracking […]

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