Category: analytics

This data was originally featured in the March 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-1-2023-good-and-bad-advice-conventional-metrics/ In this week’s Data Diaries, let’s talk about analytics assumptions. I was asked recently about a specific web analytics metric, bounce rate, and what could be done to reduce bounce rate. On the surface, this seems like a straightforward, logical question, […]

Read More… from Debunking analytics assumptions about bounce rate

This data was originally featured in the November 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/inbox-insights-november-24-2021-the-thanksgiving-2021-special-edition/ In this week’s Data Diaries, let’s have a bit of fun for the Thanksgiving holiday. One of the data sources that’s interesting to work with for getting practice doing data science tasks is the Open Food Facts database, a user-generated database […]

Read More… from Thanksgiving 2021 Special Edition

This data was originally featured in the June 22, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-22-2022-asking-better-interview-questions-recession-or-no-recession/ In this week’s Data Diaries, let’s shed some light on the question all over the news right now. Are the world’s various economies headed for a recession? Certainly, some economies like Ukraine’s are already deep in a recession for obvious reasons […]

Read More… from Recession or No Recession

This data was originally featured in the June 8th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-8-2022-commuting-rto-carbon-impact/ In this week’s Data Diaries, let’s talk about data storytelling and Katie’s perspective on commuting and its toll on workers. The folks at LinkedIn even pointed out that commutes are what may be blocking more employees from returning to work. One of […]

Read More… from Commuting and its toll on workers

This data was originally featured in the May 11th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-11-2022-transmedia-storytelling-marketing-channels-ai-and-culture/ In this week’s Data Diaries, we dig into topic modeling again. As we were preparing for last week’s livestream about AI and marketing channels, one of the questions I had was what marketing channels were on marketers’ minds. When you hear […]

Read More… from Using topic modeling to determine marketing channels