{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? […]

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Business Analytics 101: How To Monitor Business Trends

Business Analytics 101: How To Monitor Business Trends

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]

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{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

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{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. Watch […]

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{PODCAST} In-Ear Insights: Free Yourself From Reporting Nightmares

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

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{PODCAST} In-Ear Insights: Competitive Social Media Analytics

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and analytics? […]

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{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Watch the video here: Listen to the […]

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{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]

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