{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

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{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]

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{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

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{PODCAST} In-Ear Insights: What to Do When Data Doesn't Have Answers

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]

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Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]

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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? […]

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Business Analytics 101: How To Monitor Business Trends

Business Analytics 101: How To Monitor Business Trends

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]

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Pumpkin Spice Data Analytics, 2020 Edition

Pumpkin Spice Data Analytics, 2020 Edition

Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin spice (or more accurately, pumpkin pie spice), is a perennial […]

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{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

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