This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]
INBOX INSIGHTS: Building Requirements with AI, GA4 Diagnostics (2/7) :: View in browser 👉 Take our new Generative AI for Marketers course! Using Generative AI to Build Requirements When I was a project manager overseeing developers, our biggest struggle was agreeing on the level of detail needed for requirements. It was a constant source of […]
Read More… from INBOX INSIGHTS, February 7, 2024: Building Requirements with AI, GA4 Diagnostics
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we take a look at google analytics 4 and how to use the basic data within […]
This data was originally featured in the November 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/11/inbox-insights-november-1-2023-chatgpt-survey-analysis-root-cause-analysis/. Today, let’s tackle a question we’re all faced with at one point or another in your careers for data analysis or as a data scientist: Why are the numbers down? (or some variation thereof) Answering this question can be one of […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
INBOX INSIGHTS: Universal Analytics Migration, LGBTQ+ Hate Crimes (5/31) :: View in browser 👉 31 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Should You Migrate Universal […]
Read More… from INBOX INSIGHTS, May 31, 2023: Universal Analytics Migration, LGBTQ+ Hate Crimes
This content was originally featured in the January 18, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-18-2023-how-to-improve-bounce-rate-instagram-for-brands/. Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking at your hard work. More specifically, “A bounce is a single-page session on your site. […]
INBOX INSIGHTS: How To Improve Bounce Rate, Instagram for Brands (1/18) :: View in browser 👉 Download the 12 Days of Data Book » How To Improve Bounce Rate Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking […]
Read More… from INBOX INSIGHTS, January 18, 2023: How To Improve Bounce Rate, Instagram for Brands
This data was originally featured in the October 12, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-12-2022-the-importance-of-people-nps-scores-in-ga-4/ In this week’s Data Diaries, let’s talk about (Net Promoter Score™) NPS scoring and how we implement our own variation of it at Trust Insights. You might have seen our poll in last week’s newsletter that looked like this: How likely […]
Read More… from Calculating your Net Promoter Score using Google Analytics
This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
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