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So What? How to get started with Data Portability

Posted on April 12, 2024 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]

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How To Make Google Analytics 4 Work For You

Posted on February 8, 2024 by Kelsey Richard

This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]

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