In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]
Read More… from In-Ear Insights: Tiktok and Marketing Mix Modeling
In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You’ll learn what those necessities are, why they matter, and how to apply them to your business, whether it’s […]
Read More… from In-Ear Insights: Three Necessities for a New Business
In this week’s In-Ear Insights, Katie and Chris discuss a thought-provoking question raised during a recent talk: Will AI Make Us Lazy and Stupid? Is there a genuine risk with the use of AI? Will it make us lazy and reduce the quality of our work? We explore the impact of AI on human behavior […]
Read More… from In-Ear Insights: Will AI Make Us Lazy and Stupid?
In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from In-Ear Insights: What is Social Scheduling Software?
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
Read More… from In-Ear Insights: What Is B2B Influencer Marketing?
In this week’s In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs like GPT-4 can do what they do, and how to use them best. Tune in to learn more! [podcastsponsor] […]
Read More… from In-Ear Insights: What Is A Large Language Model?
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especially for junior members of an organization. They discuss the aspects of jobs that AI can and cannot replace, such as repetitive tasks versus human creativity and […]
In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to […]
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]
Read More… from In-Ear Insights: What is Marketing Mix Modeling?
In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
Read More… from In-Ear Insights: Practical Use Cases of ChatGPT
Newsletter
Podcast
