On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke fun at the Nets by calling them a “welcome visitor” to any town they go […]
In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most […]
Read More… from {PODCAST} In-Ear Insights: Getting Started With New Social Networks
What is a social network? This seems like a silly question, doesn’t it? Everyone knows what a social network is, and you probably can’t help thinking of names like Facebook or Instagram when the phrase pops into your mind. But really think about it for a second. The key is that second word, network. Social […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How Data Analytics Can Drive Innovation via @WhartonKnows Data presents an invaluable opportunity for firms […]
Read More… from Marketing Analytics, Data Science and Leadership – September 30, 2019 Week In Review
As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private, “velvet-rope” communities. We dug into this trend in-depth in our Social […]
Read More… from Blended Listening: An Essential Digital Marketing Analytics Technique for 2020
In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. [podcastsponsor] Listen to the audio here: Download the MP3 audio here. Need help […]
Read More… from {PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing
Missed our live event and webinar this week about the social networks to watch in 2020? No worries – grab the full paper here! This week, at our live event in New York City with Talkwalker, Inc., we suggested a term that many marketers hadn’t heard before: blended listening. In marketing, our operational silos often […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Your Company Socially Responsible? via @WhartonKnows Corporate social responsibility has increasingly become an important […]
Read More… from Marketing Analytics, Data Science and Leadership – September 23, 2019 Week In Review
Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow posters on regular Instagram see previews in the regular […]
Read More… from Instagram TV: The Latest Research into 2019 IGTV Stats
If you missed it earlier this week, we just released a new research paper on what social networks will be popular and worth paying attention to in 2020. Get the paper here. Building on rented land will bite companies harder than ever in 2020. You don’t need to be a data scientist to see that […]
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