In the Headlights: November 20, 2019 Issue

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]

Read More… from In the Headlights: November 20, 2019 Issue

GOOGLE SEARCH CONSOLE FOR MARKETERS 14

{PODCAST} In-Ear Insights: The Marketing Mailbag

In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]

Read More… from {PODCAST} In-Ear Insights: The Marketing Mailbag

GOOGLE SEARCH CONSOLE FOR MARKETERS 7

Marketing Analytics, Data Science and Leadership – November 18, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Marketing 2030: 7 Laws for Content Marketing Success via @joepulizzi Can we skip the content […]

Read More… from Marketing Analytics, Data Science and Leadership – November 18, 2019 Week In Review

GOOGLE SEARCH CONSOLE FOR MARKETERS 69

Attribution Part 3: Applying Machine Learning to Attribution

This is part 3 in a series about Attribution (measuring where new deals are coming from). If you’re new to attribution check out part 1 here. After explaining what attribution modeling is in part 1 and presenting ways to get started with simple attribution in part 2 we now can talk about some of the […]

Read More… from Attribution Part 3: Applying Machine Learning to Attribution

GOOGLE SEARCH CONSOLE FOR MARKETERS 13

{PODCAST} In-Ear Insights: Social Networks 2020 Webinar

In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s […]

Read More… from {PODCAST} In-Ear Insights: Social Networks 2020 Webinar

In the Headlights: November 13, 2019 Issue

Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or […]

Read More… from In the Headlights: November 13, 2019 Issue

GOOGLE SEARCH CONSOLE FOR MARKETERS 1

Marketing Analytics, Data Science and Leadership – November 11, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Microsoft debuts Azure Synapse Analytics, updates database offerings via @venturebeat Database Edges other spotlight features […]

Read More… from Marketing Analytics, Data Science and Leadership – November 11, 2019 Week In Review

GOOGLE SEARCH CONSOLE FOR MARKETERS 70

Google Analytics Channel Traffic Forecast

“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now.  Using machine learning-powered predictive forecasting, we can now see how our channels will […]

Read More… from Google Analytics Channel Traffic Forecast

In the Headlights: November 7, 2019 Issue

The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was sound. Why? It’s a false claim. Very few things in life are fireproof, […]

Read More… from In the Headlights: November 7, 2019 Issue

GOOGLE SEARCH CONSOLE FOR MARKETERS 12

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]

Read More… from {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

Pin It on Pinterest

Share This