You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to protect AI systems against image-scaling attacks via @thenextweb In a paper presented at […]
Read More… from Marketing Analytics, Data Science and Leadership – August 24, 2020 Week In Review
A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]
Read More… from The Secret to Preventing Outdated Marketing Knowledge
In this week’s In-Ear Insights, Katie and Chris discuss what happens when algorithm choices go wrong. What happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice should have been, and why it’s […]
Read More… from {PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong
[oldnews] Learn the 2020 State of Search Marketing from Directive Consulting in a new, free report » Test every assumption. We are living in (choose your favorite adjective) times, and with great uncertainty comes the necessity to re-prove past assumptions. Over the past week, I’ve been doing some housekeeping on my personal website, and one […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How AI Is Disrupting The Marketing Industry In 2020? via @esparkbiz The technology is slowly […]
Read More… from Marketing Analytics, Data Science and Leadership – August 17, 2020 Week In Review
Why is digital advertising so bad? Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked on the link, said “huh, that’s pretty neat” and then closed the link and went back to my regular life. Fast […]
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find […]
Read More… from {PODCAST} In-Ear Insights: The Sorry State of Advertising
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! I was browsing the virtual vendor hall at this week’s ContentTech Summit after one of the vendor representatives asked attendees why they weren’t more engaged in the “Solutions Hub”. At real-world trade shows, I’ll be honest – I check […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Using data science to make better marketing decisions Ft. Don Seaberry via @workmommywork Lots of […]
Read More… from Marketing Analytics, Data Science and Leadership – August 10, 2020 Week In Review
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question, and the answer is recycling and upcycling […]
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