This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you […]
This data was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI In this week’s Data Diaries, let’s talk about AI ethics. I was teaching at Harvard Business School last week, and one of the students in my guest lecture asked what I […]
This data was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI In this week’s Data Diaries, let’s talk about sustainability. One of the questions that keeps coming up over and over again at events like the two-day workshop I just […]
This data was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability In this week’s Data Diaries, let’s talk about AI tool choice and software. One of the most common questions I’m asked at literally every event is what AI software an organization […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
Read More… from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]
Read More… from INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats
This data was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps In this week’s Data Diaries, let’s demystify something about AI models. A lot of people have spilled a lot of digital ink about the newest AI model, Deepseek, and their (justified) […]
This data was originally featured in the December 11th, 2024 newsletter found here: INBOX INSIGHTS, December 11, 2024: Organizational Health, AI Models In this week’s Data Diaries, let’s build on the 5P framework Katie reminded us of in the cold open. When it comes to AI tools, you have a bounty of choices; on the […]
This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]
INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser ✅ Download our newly released 2025 Marketing Trends Report! Trust Insights’ Top-Performing Content for 2024 It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same […]
Read More… from INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights!
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