All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]
If you missed part one from last week check it out here. We ended up kicking around so many topics after it was published that we wanted to discuss further this week. Scarcity is why live events work. There’s a fear of missing out (FOMO) because if you are not there and something incredible happens, […]
With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]
Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]
The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]
I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind that Mike, at that time […]
Read More… from Training Your Machine Learning Model with Your “Day In The Life”
madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why it’s vitally important to your digital marketing strategy, and how it’s used in real-life case studies […]
This is part 3 in a series about Attribution (measuring where new deals are coming from). If you’re new to attribution check out part 1 here. After explaining what attribution modeling is in part 1 and presenting ways to get started with simple attribution in part 2 we now can talk about some of the […]
Read More… from Attribution Part 3: Applying Machine Learning to Attribution
On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke fun at the Nets by calling them a “welcome visitor” to any town they go […]
When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of what’s coming in the future). For better or worse, the prerequisite for doing […]
Read More… from Don’t Be Fooled. What You Need to Know About Integrations…
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