In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI and job losses and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature […]
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This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
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Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
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INBOX INSIGHTS: Build Your Digital Twin with Custom GPT, Marketing Job Market (11/15) :: View in browser 👉 Pre-Register for our new Generative AI for Marketers course! Build a Custom GPT Model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own […]
This data was originally featured in the August 16, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-16-2023-be-your-authentic-self-marketing-jobs-recession-8-16/. This week, let’s talk about a specific recession. There isn’t a broad recession, at least not one recognizable in normal economic data. This week let’s look at a place where there IS confirmed economic contraction: marketing jobs. You may remember this […]
People are willing to tell you want to do, whether you want to hear it or not. This means we get good advice and we often get a lot of really bad advice. Like, really really bad. I asked our Slack Community, Analytics for Marketers, what the worst advice was that they ever received was. […]
This content was originally featured in the March, 8 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-8-2023-starting-over-chatgpt-apps/ You know what really, really sucks? Starting over. Sometimes the best-laid plans really don’t work out and you have to scrap everything and rethink it all. That’s where I’m at with one of the aspects of the business. Heading into the […]
This content was originally featured in the February 15, 2023 newsletter here: https://www.trustinsights.ai/blog/2023/02/inbox-insights-february-15-2023-what-to-do-when-youre-laid-off-pr-and-journalists/ It’s no secret that companies are laying off staff left and right. As you read this, you may have been someone that was also laid off. LinkedIn has been keeping track of the layoffs, you can read that here: https://www.linkedin.com/news/story/companies-that-cut-jobs-in-january-6121322/ Personally, I’ve […]
INBOX INSIGHTS: What To Do When You’re Laid Off, PR and Journalists (2/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! What to Do When You’re Laid Off It’s no secret that companies are laying off staff left and right. As you read this, you may have been […]
In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]
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