{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

  In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]

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The unaware audience 15

{PODCAST} In-Ear Insights: What Jobs Will AI Take?

In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media team about the jobs AI will and won’t take, as part of the run up to […]

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Are you using your demographic data 31

Marketing Insights Q&A: Left Brain or Right Brain

Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity?  Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]

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Are you using your demographic data 16

{PODCAST} In-Ear Insights: Team Bonding vs Team Building

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript […]

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