In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]
Read More… from {PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Research Your Competitors Facebook Ads via @smexaminer Airtable (with free and paid […]
Read More… from Marketing Analytics, Data Science and Leadership – May 20, 2019 Week In Review
Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to create readable content at scale. Can’t see anything? Watch it on YouTube here. […]
Read More… from 5 Ways AI is Changing Marketing: NEDMA 2019 Keynote
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]
Read More… from Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review
In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as […]
Read More… from {PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 Ways Get Maximum Efficiency from Your SEO Teams Efforts via @stoneyd When you dont […]
Read More… from Marketing Analytics, Data Science and Leadership – May 6, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading for the week beginning April 29, 2019. SEO guide to optimizing your LinkedIn profile for […]
Read More… from Marketing Analytics, Data Science and Leadership – April 29, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows Millions of people […]
Read More… from Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. New Study From Forrester: The Value Of Building An Analytics Culture via @KimWhitler This recap […]
Read More… from Marketing Analytics, Data Science and Leadership – April 15, 2019 Week In Review
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
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