Over the past week, my laptop has been stuck in a 4-hour reboot cycle, I’ve lost the ability to use my keyboard, and my audio automatically mutes on calls. Needless to say, technology has not been on my side this week. My tasks have fallen behind and I’ve had to reach out to my team […]
INBOX INSIGHTS: Google Analytics 4, Fortune 1000 Marketing Technology (3/23) :: […]
In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps
This data was originally featured in the June 30, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-30-2021-what-customers-want-ai-distractions-twitter-bios/ In this week’s Data Diaries, we do something a little different. We want to know what customers want, specifically ours. One of the most important things you can do is understand your audience a little better, the people that make up […]
This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author. As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on identifying influencers on TikTok. You’ll learn about the data that is available and […]
Read More… from So What? Identifying Social Media Influencers on TikTok
Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]
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INBOX INSIGHTS: Four Year Anniversary Edition (3/16) :: View in browser Get our newest paper, How to Identify TikTok Influencers » Trust Insights Turns 4! Believe it or not, Trust Insights is now 4 years old! It feels like we’ve been doing this forever, while at the same time just starting. Every year we try […]
Read More… from INBOX INSIGHTS, March 16, 2022: Four Year Anniversary Edition
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]
Read More… from {PODCAST} In-Ear Insights: TikTok and Social Media Analytics
This data was originally featured in the June 23, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-23-2021-data-quality-natural-language-generation-instagram-brand-data/ In this week’s Data Diaries, we look at our newly-revised and appended Brands list on Instagram to see how unpaid brand content has performed in terms of engagement, year to date. We see after a relatively stable springtime, where brand performance […]
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