Over the past few weeks, Twitter announced it was taking action to not only reduce the number of bots and spammy accounts on the service, but would be deleting accounts that were clearly non-human. As part of that announcement, they estimated that up to 6% of all Twitter accounts would be affected and all human […]
Read More… from Impact Of The Great Twitter Bot Purge on Elected Officials
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you could use automation for […]
This week, we dig into data around elections and who’s registered to vote. Lots to look into, so let’s dig in right after the break. In this issue’s Bright Idea, we dug into the Census Bureau’s 2016 voter supplement. This data set, collected by the US government, looks at how citizens behaved in elections. We […]
At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to become aware of and actively participate/cooperate in the political process is a worthy aim. Why don’t […]
Read More… from Encouraging Voter Registration : Deep Dive into 2016 Census Data
This is the worst performing newsletter of the year. In fact, we couldn’t choose any worse a week to send an email newsletter than this week. Why? Using predictive analytics, we know this week will be the worst week for anyone to open and read an email newsletter for the rest of calendar year 2018. […]
For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]
Read More… from Avoiding Kennel Cough with Predictive Analytics
Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]
This week, we’re launching our podcast, and we dipped our toes a bit into political discourse and the media landscape. Let’s get right to the good stuff. In this issue’s Bright Idea, podcasting is hot right now, and will be for some time to come. According to Edison Research, 64% of adults in America are […]
Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]
Read More… from Marketing Insights Q&A: Where do I get started learning marketing analytics?
At Trust Insights, we like to see what’s hiding in the data. While much is made of how services like Facebook may have political outcomes, not as much is made of how participants on these services send and receive information. We decided to take a look under the hood. Author’s note: please keep any discussion […]
Read More… from Analysis of 6 Months of Political Posts on Facebook
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