Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]
Read More… from Marketing Insights Q&A: Left Brain or Right Brain
You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong. What is Robotic Process Automation? Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer […]
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in […]
Read More… from {PODCAST} In-Ear Insights: What is Data Science?
Hubspot’s INBOUND Conference is the largest inbound marketing conference in the world, bar none. Every year, Brian Halligan and Dharmesh Shah put on a SHOW, backed by hundreds of Hubspot employees, and INBOUND has grown to a mega-conference. This year, more than 21,000 attendees are expected to be on site. Getting the most out of […]
Content Marketing World is one of the largest, if not the largest, content marketing conferences in the world. Robert Rose and the team at CMI and UBM do an amazing job of putting on this show each year in Cleveland. Getting the most out of the show requires some advance preparation. For first-timers (and forgetful […]
Read More… from Content Marketing World Attendee Success Guide
We were asked: “How is a small business supposed to post five or more times a day? How does a small business or solo practitioner even come up with that much content?” This is a really good question because it’s a couple of different questions packed into one. Posting Schedule First, the idea that there […]
Read More… from Marketing Insights Q&A: Social Media for Small Business
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript […]
Read More… from {PODCAST} In-Ear Insights: Team Bonding vs Team Building
This week, we’ve got a new video from a keynote speech to share, perspectives on AI and SEO, governance of MarTech, and much more. Let’s dig into the week that was. This week, we’re sharing the video, audio, and slides from a recent keynote I gave at the National Speakers Association event in Los Angeles […]
In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it isn’t, what it can and can’t do, and […]
Read More… from {PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio
We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages […]
Read More… from Marketing Insights Q&A: Google Tag Manager and Analytics
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