DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 4

Instagram Influencer Marketing: Engagement Rates Drop

Instagram’s engagement rates dropped precipitously this week as a result of an API change. Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the last 3 months to see how the December 11 API change is impacting the most popular accounts. For […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 6

Powering Customer Experience with Predictive Analytics – Evangelism

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 7

{PODCAST} In-Ear Insights: Instagram Influencer Marketing in 2019

In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we recommend for working with Instagram, how the new API changes will impact influencers, and so much more. httpv://youtu.be/XXX?rel=0 […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 5

Powering Customer Experience with Predictive Analytics – Loyalty

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 9

{PODCAST} In-Ear Insights: AI for Digital Marketing Leaders

In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 8

Powering Customer Experience with Predictive Analytics – Ownership

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 10

{PODCAST} In-Ear Insights: AI and Analytics

In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 11

State of Marketing Q3 2018: Introduction

In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all publicly-traded, to see what’s on executives’ minds. The Stock Basket […]

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Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders

Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders

It’s the start of National Novel Writing Month, or NaNoWriMo. One of the challenges of writing at scale is ensuring that your individual chapters and the work overall fit the emotional arc needed to hook a reader and keep them reading, especially if you publish a serial story. To help, Trust Insights has made an […]

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Are you using your demographic data 33

Top Resources for AI, Data Science, and Machine Learning for Marketers

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]

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