In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year and do a mid-year goal checkup. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What […]
Read More… from {PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning
In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find […]
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: Marketing Technology QA Processes
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]
Read More… from {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put data to immediate, practical […]
Read More… from Case Study: Using Influencer Identification Data to Build Audience
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
Read More… from {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
Newsletter
Podcast
