The unaware audience 12

How Much Do Hashtags Matter on Facebook and Instagram?

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this effective? The first question we have to ask is, what’s the […]

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The unaware audience 13

{PODCAST} In-Ear Insights: Data Visualization Tips and Tricks

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the best way to use different charts and graphs, what […]

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The unaware audience 17

{PODCAST} In-Ear Insights: AI for Marketers

In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal […]

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The unaware audience

Cognitive Marketing at IBM THINK 2019

IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]

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The unaware audience 6

Marketing Insights: How to use YouTube for Organic Marketing

YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]

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The unaware audience 9

Tips for Using Data to Survive End-Of-Year Planning

This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS

Insights Insider: Our Daily Video Content Process

Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of the publication process. Can’t see anything? Watch it on YouTube here. Need help with […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 1

Top 10 Marketing News Stories of 2018

Let me throw a number at you: 91,571,368. As of last count on December 20, 2018, that was the number of news articles from credible sources (as judged by Google News) published in 2018. 91,571,368. That is an enormous amount of content. To put it in context, that’s more than: a quarter million news stories […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 2

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]

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